GRAPEVINE, TX – May 12, 2025 — Midearix, a leading group purchasing organization (GPO), has teamed up with Mercury, a Top 40 global provider of branded merchandise and promotional marketing solutions, to bring members a seamless way to source, manage, and fulfill custom brand assets at scale.

Mercury’s end-to-end offerings—ranging from branded merchandise, uniforms, and digital storefronts to sweepstakes and loyalty programs—will now be available to Midearix members through exclusive pricing and turnkey support. With over 75,000 sq. ft. of warehousing space and cutting-edge fulfillment capabilities, Mercury delivers the infrastructure, technology, and creative execution needed to elevate brand engagement while reducing operational complexity.

“Our members need more than just cost savings—they need access to creative partners who can help them scale,” said Madison Mobley, Founder and CEO of Midearix. “Mercury brings that rare blend of brand strategy, logistics, and execution under one roof. We’re thrilled to make their services accessible to our growing community.”

Mercury's secure marketplace platform simplifies how organizations manage and distribute their branded materials—whether for internal teams, franchise networks, events, or customer engagement. From e-store design and print collateral to custom incentives and legally compliant sweepstakes programs, Mercury’s team acts as an extension of the brand, ensuring creative cohesion and delivery precision.

"I'm incredibly proud of Mercury's ongoing growth and the momentum we're building together as a team,” said Matt Rosenbaum, Director of Business Development at Mercury. "Our partnership with Midearix opens up exciting new opportunities, and we're thrilled to support their vibrant membership community as we look toward a promising future." 

This collaboration equips Midearix members with the tools to simplify procurement, enhance brand consistency, and reduce marketing lift—whether they’re launching a new product, rolling out uniforms, or building employee recognition programs.

If your organization is ready to amplify its brand without adding operational strain, join Midearix and unlock exclusive access to Mercury’s full suite of creative and logistical services.

About Midearix

Midearix is a collective buying engine that accelerates revenue growth and enhances profitability for its stakeholders. Members gain access to competitive pricing and significant cost savings through customized agreements, while supplier partners benefit from fast-tracked access to new sales channels through community-led growth. As a minority- and woman-owned business, all business transacted on the Midearix platform drives economic impact. For more information, visit www.midearix.com.

About Mercury

Mercury is a global branded merchandise provider supporting some of the world’s best-known brands through end-to-end marketing solutions, creative strategy, and integrated fulfillment. From promotional products and custom apparel to digital storefronts and incentive programs, Mercury helps organizations simplify sourcing and elevate brand impact. Learn more at www.mercurypromotions.com.